Being able to compete in any sports depends on being in top physical condition. Today, most professional sports such as basketball, football, and baseball have realized that the success of their sport revolves around the health of its' athletes. All sports have an industry that thrives on the success or players they sponsor. In the past few years there have been several corporations that have sponsored sports medicine teams that benefit more than just one athlete or team, but the entire sport. For example, the Justin Boot Company sponsors the Justin Healers Sports Medicine Team for Pro Rodeo events, Asterisk Knee Braces sponsors the Asterisk Mobile Medical Unit for Supercross events.

In 1996, Keith Shireman, a certified/licensed ATC (athletic trainer certified) and past pro motocrosser, recognized the need to develop a sports medicine program for motocross and began working with pro riders at motocross events.
The overwhelming response from the riders made him realize that the addition of a sports medicine program was needed to ensure the continued success of the riders and the sport. Motocross riders are unlike other professional athletes in that their careers are shorter, no injured reserve lists, and most importantly, no team trainer. The need for qualified ATCs' to cover motocross events should be clear.

Motocross athletes-like other members of the population-need to be educated about the role of the certified athletic trainer. The riders should learn that not only can ATCs' provide care for them when an injury occurs, but they can also prepare them for competition by taping, stretching, and pretreating them. Evaluation and treatment after the event can also be provided by ATCs', helping riders' performance over the course of a season. In time, riders will come to understand that the care given by an ATC will not only reduce their immediate pain but will decrease the healing time and allow them to return to the track and participate.

      In 1999, Keith founded MX SPORTS MEDICINE to provide the pro riders with the evaluation and treatment of sports injuries that riders are subject to as their level of competitiveness increases.
Our goal is to keep riders healthy so that the rider and sport continues to thrive. In order to insure the programs success, funding is needed for the purchase of equipment and supplies. MX SPORTS MEDICINE is currently seeking sponsorship from a private or corporate sponsor who like to be a part of our program. We offer several different sponsorship packages to suit your companies needs. For more information pertaining to sponsorship, series event coverage, or injury questions, please call MX SPORTS MEDICINE at (501)278-5326.